SLOSHED
Social Media Campaign
Along with the creation of the SLOSHED brand, I also hosted a social media campaign using Instagram, Twitter, and Facebook. The target audience was people in the college-age range and young adults who enjoy heavy-based alcohol and mixed drinks. The campaign went on for one month and included a combination of photography, illustration, mockups, and captions.
Sketches
For the logo, I chose the name sloshed because its definition is another way of saying drunk, intoxicated. Basing off of what the brand is and the name, I wanted to encapsulate the feeling of the logo as fun and splashy and incorporate imagery of the lemon fruit.
Logo
In the final version, I went with the color choices of yellow and tan for the logo and turquoise blue for the background. I gave the logo a 3-D effect to create a more dynamic look.
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Product Labels
I designed two product labels for 24 oz-sized soda cans. Sticking with the fun theming, I designed a pattern for the product labels using a mixture of swirly and geometric imagery. For the type, I used Hobeaux Rococeaux Sherman for the primary font and Futura for the secondary font.
Hobeaux Rococeaux Sherman
Futura
Tie-In Product
In addition to creating a second flavor, I also designed the label for a tie-in product. I chose candy because I felt that a food item would be a good companion for a drink product.
