SLOSHED
Social Media Campaign
Along with the creation of the SLOSHED brand, I also hosted a social media campaign using Instagram, Twitter, and Facebook. The target audience was people in the college-age range and young adults who enjoy heavy-based alcohol and mixed drinks. The campaign went on for one month and included a combination of photography, illustration, mockups, and captions.
Overview
Instagram was one of the main platforms I used to provide various forms of content. I wanted this platform to be used to show visuals of the companies products and promote the overall fun purpose that the brand is based around. In total there are nine posts on the page.
@sloshedcompany
Posts
For my posts, I wanted to create different ways to promote the product and create an overall aesthetic. This included photographs, illustrations, GIFS, and slide posts.
Overview
I wanted this platform to mainly be used to connect with the target audience and display the brand's personality. I created captions that represented the humorful side of SLOSHED by using jokes, puns and attaching original visuals.
@SLOSHEDCOMPANY
Posts
For the posts, I created original memes with attachments that combined a mixture of photographs, illustrations, and GIFS. I also utilized Twitter polls and giveaway announcements to gain more engagement.
Overview
This platform was mainly used to announce new products or giveaways. I also used Facebook to crosspost content from both the Instagram and Twitter pages.
@sloshedcompany
Posts
Along with announcing any events, I created original visuals that would be shared on Facebook.
